Are Outdoor Signs and Displays Right for You?

Are Outdoor Signs and Displays Right for You?

When deciding between promotional options for your business, you have some tough choices to make. Do you want to put your name out on TV or the web, or do you think something simpler would be better? It may seem old-fashioned, but outdoor signs and displays cut to the chase with customers, letting them know about sales and specials. But how well do these really work? Finding out more about signs and displays like the Wind Waver is important before you opt for them as your strategy.

Making an Impression on Your Customer

One reason why you would want to invest in signs and displays is because of the driving around your potential customers do. When they are out and about, they aren’t looking at online or newspaper ads, but they do see those outdoor banners. And those banners are putting out messages that are easy to understand. If your company is having a sale, it’s hard to miss. If the customers on the road know about your store, it may prompt them to stop by later on their way back from work. One of the best things about banners, signs and displays like the Wind Waver for business is that customers haven’t become so bothered by them (like TV and online) that they ignore them. A good relationship is still there, so use it.

Why Signs Work

One of the benefits of a sign is its directness and how it puts the message on the top of a customers’ mind. When they see what you are selling, it will be hard for them to think of anything else. The effectiveness of your signs and unique outdoor displays should be measured by how they bring the message to the customer without being distracting. You want to put the thought in their mind to make a purchase decision and bring their business to your store. That’s why you should have big signs that carry a message that can seen from far off, so the customers have time to think about their decision and so they remember it after they’ve past by your store. You want a message that sticks.

A Great Return on Investment

Think just a bit about how much value you are getting out of your Denver outdoor event signs like the Wind Waver. For not much cost, you are getting out information about your business day and night; you are hitting hundreds or thousands of people depending on what the traffic is like outside your door and those people can tell others and so on and so on. There is much more of an impact from one sign than you may get from a more limited medium. And once you’ve bought a sign, you have it for years. If you have the same sale often during the year, you can use it over again. You get a long life, durability and a broad message, all from one sign.

When you are using signs, you’ve got to remember, your goal is to reach as many potential customers as possible and get them to buy into your message. For the investment you put in, you’re bound to be successful in reaching that goal.

Watch the video related to outdoor sign

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Help answer the question about outdoor sign

What can I use to print my own outdoor sign?
I ordered 500+ corragated plastic open house signs from my local printer.

I want to add to add unique information to each of these signs by printing my own stickers or bumper sticker or other type of vinyl lettering to the sign.

1.) What printer can do this?
2.) What materials do I need?
3.) What software do I need?

About Author

Expandasign, an industry leader in lightweight portable displays and instant advertising offers a wide range signs and banners such as flexiflags and flying banners. We specialize in products for portable trade show displays, outdoor signage, kite banners, point-of-sale promotions and events.

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9 Responses to “Are Outdoor Signs and Displays Right for You?”

  1. peachz528 says:

    Ghoulish Grave yard Groupies
    Dr.DJ and his Lab
    Dr. D.J.and his Dread
    Delirious D.J.

  2. megsmylove89 says:

    Depends on if it was water-based or oil-based paint. Go to HD or Lowe's and get their water based sealer.

  3. R P says:

    In parallel with what? I'm not sure what you're trying to do. As far as electrical wiring goes, you can wire what ever you want in parallel as long as you don't overload the circuit and trip the breaker. Recommended limit for a continuous load is 80% of the breaker rating. If you have a 15 amp. breaker, that would be 12 amps. of load. For a 20 amp. breaker you can go up to 16 amps.

    With a sign, even lighting is important. More important than bright lighting. If the lighting is bright in one spot and dimmer in another, it will look less than professional. If the sign is illuminated from the inside (translucent plastic), flourscent bulbs are the way to go because of their length and even light. If the lights are outside, pointing at the sign, you need floodlights rather than spotlights for even lighting. You've seen signs done both ways. They're all over.

    In either case, use fixtures rated at 110 VAC and wire them all in parallel. Make sure that the bulbs and fixtures are also rated for outdoor use. There is no problem with wiring them in parallel. In fact, it would be very difficult to wire 110 VAC fixtures in series. You still need to make sure that you don't overload your electric circuit.

  4. RyeSan J. says:

    Go to the dollar store in your area. They sell poster boards and even yard sale signs.

  5. mid-life crisis says:

    Printers that vinyl shops use like EnduraCUT 24" Desktop Vinyl Sign Cutter. I would use vinyl adhesive paper, and Corel software. This is what sign shops use.

    http://www.signwarehouse.com/specials/creat_packg.htm

  6. Penn says:

    Are you staining or painting? For staining, I'd use cedar, or redwood. Redwood, on average, costs about 30-40% more than cedar. You can also use pressure-treated, but you should allow several months for the wood to dry out before you apply any finish to it. If you're painting, you can use most woods. You do, however, have to use a good primer (I recommend oil-based) and will need to repaint every 2-3 years for best results. Good luck.

  7. sammy says:

    well there,s a couple of ways,,,first go to a graphic designer and get them to do it on the computer or get a roll of vinyl and cut them out ,or go to the craft shop and buy the letters you need and paint them then glue them on.

  8. chris d says:

    They make many different outdoor or rough service bulbs. Check bulbs.com for all kinds of bulbs-indoor, outdoor, incandescent or fluorescent.

  9. vegassuzi63 says:

    You will have to use a voltage convertor, not just a plug adaptor.

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